TCL "Uniting the World through Sports and Art"
Shot and released before the Paris 2024 Summer Olympics, this fast-turnaround campaign connected TCL’s display technology with art and sport. Our idea was to bring art out of TV screens and into motion, with figures from paintings and ancient sculptures stepping into the streets of Paris to take on different sports, turning TV screens into a gateway between these worlds.
With less than two months from brief to final delivery, and Paris heavily restricted ahead of the Games, we combined city plates shot in Paris with live-action sequences filmed in China, then brought everything together through CGI, VFX, compositing and editing. The result was a seamless Paris-set film delivered at speed, without compromising its creative scale or craft.
Featured Artworks:
La Tour Eiffel (1926) - Robert Delaunay
Tennis (1930) - Henry Valensi
Sur la plage (1927) - Jindrich Janus
Femmes dans un intérieur (1922) - Fernand Léger
Ciel (1937) - Raoul Dufy
Air, feu (1944) - Auguste Herbin
