Segway Navimow i2 LiDAR PRO
This was a bold collaboration with Segway Navimow. At a time when Segway was already leading offline sales in the robotic mower category and looking to grow its online retail presence, we saw an opportunity to rethink how a lawn mower should look and feel on screen.
Instead of following the familiar visual language of the category, we took inspiration from premium automotive advertising — giving the Navimow i2 LiDAR PRO the attitude and presence of an off-road machine.
Built entirely in CGI, the film uses low tracking angles, bold camera movement and stylized visual effects to create stronger impact for social audiences, while detailed terrain, lighting and environmental work keep the world grounded and believable.
The result was a fresher, more cinematic product language that helped the mower stand apart from traditional category advertising while still communicating its technology and performance clearly.
