For the launch of Roborock’s flagship Z1 Max Series washer and dryer in China, the brief was to create a film that could express premium positioning, powerful product performance and a distinctly high-end lifestyle tone.

Our creative approach was to build a larger, more elevated visual world around the product — one inspired by the idea of renewal between heaven and earth, and expressed through a cinematic CGI language. The machines emerge in cosmic space, while their inner structures are reimagined with the precision and atmosphere of a futuristic spacecraft.

At the same time, the film needed to make premium care feel tangible. Silk and cotton-linen shirts were carefully simulated to reveal softness, weight and movement, while water flow, foam and steam were built with realistic detail to give every product function a richer sensory presence.

In music and sound design, our composer used strings to balance the technology, making it less “hardcore” and more premium feel. The result is a CG product film that combines scale, refinement and technical craft — transforming a washer and dryer launch into a premium visual experience built on form, material and atmosphere.

*Note: For this version uploaded on our official site, we removed all the Chinese subtitles and text for a cleaner look / watch experience.