For TCL’s first Olympic sponsorship brand film, the ambition was to create more than a traditional sports campaign. We built a visual world where Milan, TCL technology and winter sport become part of the same arena, turning products and landmarks into part of the spectacle itself.

From the Duomo di Milano and Galleria Vittorio Emanuele II to Lake Como, iconic Italian locations are transformed through live action, CGI and VFX. Behind the film was an equally complex production. Shot across Milan, Lake Como, and three Chinese cities, the project brought together multi-locations and professional athletes, with sports choreography, camera movement and CG environments designed to work as one.

The result brings TCL’s “IT’s your vibe. It’s your greatness.” spirit together with the energy of Milan, turning the brand’s first Olympic journey into a celebration of technology, movement and the anticipation of greatness to come.

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CREDITS

Client: TCL

Director: Boya Liu

Producers: Yanny Xiao, Penny Peng

Project Manager: Wenmin Zheng

Creatives / Copywriters: Aliks Chen, Rossi Xiao

Assistant Director: Rossi Xiao

Director of Photography: Xi Yang

Production Designer: Peixuan Han

Art Director: Iris Huo

Props: Yabo Zhang

Editor & Sound Design: Jin Xiang

Colorist: Weiyi Dong

VFX Supervisor: Chunhua Liao

Compositor: Jinsheng Li

Music Composer: Kaisheng Li

MILAN CAST (in the order of appearance)

Bianca Bonizzoni / Caterina Rocco / Giordano Maronesi / Angelo Cabrera / Rachele Radaelli / Samil Oubaida / Masiel Tomalino

MILAN CREW

Producers: Zhe Wang (Fishco S.R.L.), Perla Jinru Zhao

Local Line Producer: Chiara D’Onorio De Meo

Assistant Camera: Amy Joelle Duckworth

Focus Puller: Paolo Orlando

Gaffer: Riccardo Bizzozero

Best Boy Electric: Davide Papadia

FEATURED ATHLETES

Speed Skating: Chenshuo Wang

Ice Hockey: Social Hockey Club

Snowboarding: Peixu Wang, Zizhong Wang, Yile Chen

Skiing: Junxin Li, Liangda Ou

Curling: Leilei Ruose, Zenghui Deng

Figure Skating: Kovalenko Marianna