Roborock Saros Z70 Launch Video
For the first official launch film of Roborock’s new robotic-arm technology, the expectation was high: the product needed to feel as advanced as the technology behind it, while every home environment, material and mechanical detail had to meet the brand’s premium visual standard.
We built the nearly five-minute film entirely in CGI, creating a refined, conceptual world around the Saros Z70 and carefully shaping its materials, lighting, movement and environments to give the product both technical credibility and a distinctly high-end presence.
The challenge was intensified by the schedule. From brief to CES debut, the film was completed in roughly six weeks, while the product and technical features continued to evolve throughout production. Multiple rounds of design and technical updates had to be absorbed without compromising visual consistency or finish.
The result was a full-CGI launch film that introduced one of Roborock’s most important new technologies with the scale, precision and polish expected of a flagship product.
